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'I treat my films like social media posts': Jiiva discusses career, business of cinema, its evolutio- The New Indian Express - Vimarsana News

'I treat my films like social media posts': Jiiva discusses career, business of cinema, its evolutio- The New Indian Express

Express News Service Jiiva’s 'Gypsy' was one of the last films to hit the screens before the lockdown. Now soon after the screens have risen in the theatres, the actor is back with another offering, Kalathil Sandhippom. ​“Master’s collections were really good. We had to push our release because Master was doing so well, and we couldn’t get the theatre count we wanted. This is a sign that people are coming to the theatres,” says Jiiva. You’re not new to multi-starrers, having done films like Nanban and Endrendrum Punnagai. How would you say Kalathil Sandhippom is different?