Political ads on Instagram and Facebook can use deepfake technology, Meta says – but they must say so
Such ads will include small notes intended to alert viewers to the fact they are not actually real
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Such ads will include small notes intended to alert viewers to the fact they are not actually real
The social networking giant, which has long had a contentious relationship with political ads, is reckoning with a wave of generative A.I. tools.
Learn how Meta’s latest policy change demands advertisers disclose digital edits in ads, marking a significant move against misinformation.
From next year advertisers on the social media platform will have to disclose if AI-generated or deepfake content is being used.
(This story has not been edited by THE WEEK and is auto-generated from a PTI