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it's what we do every night keeping them honest. as always, we're not taking political sides here. we're trying to figure out what is true and what is not. we begin tonight with a romney ad. >> in 1996, president clinton and a bipartisan congress helped end welfare as we know it, by requiring work for welfare. on july 12th, president obama quietly announced a plan to gut welfare reform by dropping work requirements. under obama's plan, you wouldn't have to work and wouldn't have to train for a job. they just send you your welfare check. welfare to work goes back to being plain old we...

report facts. we begin tonight with the new mitt romney ad. >> in 1996, president clinton and a bipartisan congress helped end welfare as we know it. but on july 12th president obama announced a program to gut welfare. under obama's plan you wouldn't have to work or train for a job. they just send you your check. >> in a moment you'll hear from newt gingrich to defend the ad. but first, i want to show you how mitt romney is campaigning on the claims made in that very ad. >> with a very careful compuexee action, he removed the requirement of work from welfare. it is wrong to make any ...

>> in 1996, president clinton and a bipartisan congress helped end welfare as we know it. but on july 12th president obama announced a program to gut welfare reform by dropping work requirements. under obama's plan you wouldn't have to work or train for a job. they just send you your check. and welfare to work goes back to being plain old welfare. >> in a moment you'll hear from newt gingrich to defend the ad. he also makes a pretty stunning admission about whether the ad he is defending is true to the facts. but first, i want to show you how mitt romney is campaigning on the claims ...

announcing work for welfare. under obama's plan, you wouldn't have to work and wouldn't have to train for a job. they just send you your welfare check. and welfare to work goes back to being plain old welfare. >> in a moment, you'll hear from newt gingrich, who joins us to defend that ad but also makes a pretty stunning admission about whether the ad he's defending is true to the facts. but first i want you to hear how romney is campaigning on the claims made in the ad. >> with a very careful executive action, he removed the requirement of work from welfare. it is wrong to make any c...

Illinois. and now back to "hardball." welcome back to "hardball." swing states are being hammered with political ads this summer. if you look at the past month, the pro-romney forces and the campaign and the super pacs are outspending the obama people. the koch groups, america for prosperity plans an ad buy to begin next week. should the obama campaign be worried? it seems despite all those republican dollars spent, romney isn't inching up in the polls. let's bring in our strategists who are ad makers. the ad men i must call them. democrat steve mcmahon and republican todd harris. gentlemen,...