The digital advertising rip-off
First published in the Daily Maverick 168 weekly newspaper. Kevin Frisch, the former head of performance marketing and customer relationship management at Uber, has revealed how the ride-hailing company was in the midst of the #DeleteUber crisis when it uncovered advertising fraud worth more than $100-million. Uber is now suing about 100 mobile exchanges for fraud, either for falsifying placement reports or for fabricating them. Frisch told the Marketing Today podcast last week that in 2017, Sleeping Giants, a liberal social media activist organisation that describes itself as “a campaign t...