IMCA CMO Council State of the Industry Survey to Guide Efforts to Raise the Profile of Marketing in the Insurance Industry
IMCA CMO Council State of the Industry Survey to Guide Efforts to Raise the Profile of Marketing in the Insurance Industry By Insurance Marketing & Communications Association Sponsored By IMCA “Can you slap some lipstick on this?” “Marketing – oh, you plan parties and order trophies, right?” “It must be fun working in the arts and crafts department.” “I’m assuming numbers aren’t your thing?” Marketing and communications professionals in the insurance industry are used to hearing comments like this. They know that their creative and strategic efforts make a difference to ...
Source: insurancenewsnet.com