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ITV unveils new measurement innovation tools | Advanced Television

Published: November 22, 2023

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV ad

Source: advanced-television.com

ITV launches new measurement innovation tools

Published: November 21, 2023

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV ad

Source: advanced-television.com