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Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and they're not competing. They're converging, and he outlines why that's fantastic news for marketers.
While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market and a lack of standardized measurement protocols.
ITV's Head First Award, encouraging advertisers to join ITV in shining a spotlight on mental wellbeing... We're thrilled to announce the shortlist for our inaugural Head First Award, an initiative aimed at promoting mental wellbeing through advertising. The five shortlisted brands and agencies selected by the award judges are: Harry's (Creative Agency: The Or, Media Agency:
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