Adidas Future News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The sportswear giant’s embrace of its heritage shows how reconnecting with the past can inspire a company’s future. See also The History behind Adidas’s Success – in Pictures.

Courtesy Let's start with the number 3. Well, actually, that's rounding up. And as you'll see, precision is important when it comes to the subject matter at hand. So let's get more precise: 2.94. That's the carbon footprint, in kilograms, of the aptly named Futurecraft.Footprint, a sneaker created by Adidas and Allbirds in a year-long project that broke with convention not only in its aggressive stance on sustainability but in the simple fact that two onetime competitors suddenly found themselves acting as collaborators. You can't buy this sneaker yet, but the purveyors are eyeing a fall re...

The brands’ collaboration makes good on their mission to "rewrite what's possible" when it comes to low-impact footwear.