GenZ TikTok Sensation Adika landing in the UK
Press release content from PR Newswire. The AP news staff was not involved in its creation. GenZ TikTok Sensation Adika landing in the UK January 21, 2021 GMT Adika Logo (PRNewsfoto/Adika Inc) TEL AVIV, Israel, Jan. 21, 2021 /PRNewswire/ -- Adika, the upstart Tel Aviv based Gen-Z fashion brand, is taking its cutting edge styles to the home of incumbent fast fashion heavy-weights of the likes of ASOS and Boohoo. Commanding an online following half the size of ASOS, with a fraction of the marketing budget, Adika is truly a TikTok first brand. It has become common to see TikTok creators who are ...