Page 36 - Adobe Summit News Today : Breaking News, Live Updates & Top Stories | Vimarsana

RollWorks Joins Adobe Exchange Experience Cloud Program as an Accelerate Partner Strengthens Data and Machine Learning-Powered Integration to Help B2B Companies Identify Target Accounts and Engage Buying Committees Across Channels News provided by Share this article Share this article SAN FRANCISCO, April 27, 2021 /PRNewswire/ -- RollWorks, a division of NextRoll, has joined the Adobe Exchange Experience Cloud Program as an Accelerate partner, building on an existing partnership and integration between Marketo Engage, a complete solution for lead management, and the RollWorks account-based...

Plus, big chains with localized strategies Kim Davis on April 26, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and who owns digital transformation? It’s something we write about all the time, simply because it’s our reality. It’s a reality for B2B marketers especially, but for B2C marketers too, and for all of us as consumers and...

Anil Chakravarthy joined Adobe in January 2020 to run the digital experience business. Soon, he was meeting all his co-workers and customers over video.

That push to go digital translated into a burst of growth for Adobe's digital experience business, which includes the Experience Platform. In the first quarter of 2021, subscription revenue for that business unit grew 27% from a year prior, clocking in at $812 million. Meanwhile, Adobe's stock price has risen about 50% over the last year, giving it a market cap of some $242 billion. That growth is exemplified in several new customers deals Adobe signed during the pandemic. On Friday, Adobe revealed for the first time that its customer list expanded over the last year to include names like Ser...

Are hybrid events the future for tech? There was never a compelling reason to blend physical and digital audiences - but the pandemic has changed the conversation around hybrid events Are hybrid events the future for tech? Steve Hands Despite the UK's successful vaccination programme, the Coronavirus pandemic is set to remain for some time, so where does that leave face-to-face tech events? Whilst Computing has found significant success in its virtual events, there is no doubt appetite for some physical interaction. How can we as an industry enable that where appropriate, without losing the ...