Albertsons eyes more personalization via partnership with Adobe
Supermarket giant aims to ‘keep pace with a changing customer base’ Albertsons Cos. has expanded its relationship with software giant Adobe to bring a greater degree of personalization to its omnichannel shopping experience. San Jose, Calif.-based Adobe said Albertsons is making use of more tools and services within the Adobe Experience Cloud to better harness data, enable hyper-personalization, and tailor new services unique to its retail and grocery brands. “These days, it is no longer enough to simply keep pace with a changing customer base. We need to be a step ahead, looking ...