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Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record,...
Q&A: IBM iX and Adobe Workfront partnership focuses on enhanced CX - SiliconANGLE
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Read later Audio version Summary: Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say? (Lincoln Financial (right) at Adobe Summit '20) Virtual events are notorious for being light on news. I'm not sure you can say that about Adobe Summit 2021. My colleague Phil Wainewright's keynote review is packed with updates. We haven't even delved into the "cookieless future" privacy debate - a topic of intense interest to Adobe Summit attendees. Meanwhile, I ...
With Workfront, Adobe combines automated workflow with customer experience Five months ago, Adobe purchased Workfront for $1.5 billion, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As marketing executives try to balance mapping strategy to the creative process while building customized experiences, a marketing workflow tool would fit neatly into Adobe Experience Manager (AEM), and that’s where it has landed. Alex Shootman, who was CEO at Workfront and is now VP and GM of Adobe Workfront, told me they see the ...