PlayMonster grows global presence with Interplay UK rebrand – ToyNews
478 Views US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company. The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain a subsidiary of PlayMonster LLC and will be headquartered in its High Wycombe office with its own UK team. The outfit will continue to be led by managing director, Adrian Whyles. Meanwhile, PlayMonster LLC will continue to operate out of its Beloit, Wisconsin headquarters reporting...