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For the first time in NCAA tournament history, players can strike deals to profit off their names, images and likenesses. Brands have already spent millions, and some say it's just the start.
For the first time in NCAA tournament history, players can strike deals to profit off their names, images and likenesses. Brands have already spent millions, and some say it's just the start.
For the first time in NCAA tournament history, players can strike deals to profit off their names, images and likenesses. Brands have already spent millions, and some say it's just the start.
Amplifying Atlanta
For the first time in NCAA tournament history, players can strike deals to profit off their names, images and likenesses. Brands have already spent millions, and some say it's just the start.