Google's FLoC Is a Privacy-Centric Alternative to Ad Cookies: Here's How It Works
Google's FLoC Is a Privacy-Centric Alternative to Ad Cookies: Here's How It Works FOLLOW US ON: Mountain View, California-based giant Google is working on a new machine learning algorithm that aims to replace tracking cookies with privacy-focused alternatives. Google is calling the system Federated Learning of Cohorts (FLoC), and will allow businesses to send ads to groups of potential customers rather than specific individuals. The system uses on-device machine learning algorithms to create clusters of people with similar browsing habits. All the data analysed by the algorithms is kept priva...
Source: news18.com