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Google Files Will Soon Allow You To Search For Images, PDFs Based On Their Contents

Google Files' Smart Search feature is currently under testing, and it allows users to search for files like images and PDFs depending on what is inside them. ....

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Google's on-device machine learning will help you block pop-ups on Chrome

Google s on-device machine learning will help you block pop-ups and do a lot more ....

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You put Marmite where? Google unveils its latest AI wizardry: A cake made of Maltesers and the pungent black tar

You put Marmite where? Google unveils its latest AI wizardry: A cake made of Maltesers and the pungent black tar
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

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Google's FLoC Is a Privacy-Centric Alternative to Ad Cookies: Here's How It Works

Google s FLoC Is a Privacy-Centric Alternative to Ad Cookies: Here s How It Works
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Mountain View, California-based giant Google is working on a new machine learning algorithm that aims to replace tracking cookies with privacy-focused alternatives. Google is calling the system Federated Learning of Cohorts (FLoC), and will allow businesses to send ads to groups of potential customers rather than specific individuals. The system uses on-device machine learning algorithms to create clusters of people with similar browsing habits. All the data analysed by the algorithms is kept private on the browser and not uploaded anywhere else.
Google says that this approach will effectively let individual users hide in the crowd. On Monday, January 25, Google released new data from simulations of the technique conducted by Google s ads team. The tech giant said that the results were almost as effective as cookie-based approaches. Our tests of FLoC to reach in-market and ....

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