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Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester
Adverts hold up a mirror to society. In SA our diverse cultures and how they are depicted must be considered
The UK’s ad market has posted record-breaking spend for 2021 and has, against all the odds, emerged from the strongest ever year for the sector with growth storming ahead by 26.4% to hit £29.7bn. This year it will cross the £30bn threshold for the first time.
Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of 14.8 per cent, closely followed by online video at 14.0 per cent, predicts Zenith’s Advertising Expenditure Forecasts report, published on Monday. The global ad market will continue its remarkable recovery from the 2020 downturn with 9.1 per cent growth in
WPP’s GroupM has released its 2022 forecast predicting global media owner ad revenues as we (hopefully) transition out of a pandemic. Brian Wieser, its global president of business intelligence, was “surprised” by the pace of growth and believes any further pandemic developments “probably won‘t impact the advertising market at all.”