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| 02 May 2021 The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America,  has released the first of three topical updates of its Global TV Deck planned for 2021. The compendium gathers research summaries from various countries and covers critical studies as “The Halo Effect: TV As A Growth Engine” (VAB/Effectv), “Not all reach is equal” (Screenforce DACH/Karen Nelson-Field), “TV Drives Advertising Effectiveness that Lasts” (Accenture/thinktv Canada), and “Profitability: The Bu...

Google and Kantar improve YouTube ad measurement February 8, 2021 2:38 Google and Kantar have given marketers access to YouTube ad performance across all devices and platforms. The announcement: Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s Project Moonshot is the advertising industry’s most advanced independent platform for measuring digital advertising effectiveness without the use of cookies. With immediate effect, advertisers can independently measure...

DISQO Expands Marketing Team to Further Accelerate Growth LOS ANGELES, Dec. 17, 2020 — Consumer insights platform DISQO today announced the expansion of its marketing organization to broaden and deepen industry relationships, promote its growing portfolio of solutions and to further accelerate its three-year consolidated annual growth rate of 441%. Offering access to one of the largest first-party, opt-in consumer panels in the U.S., DISQO helps researchers, agencies, brands and media companies cultivate higher quality audience insights for more confident marketing decisions. In a year th...

Press release content from Globe Newswire. The AP news staff was not involved in its creation. DISQO Expands Marketing Team to Further Accelerate Growth DisqoDecember 17, 2020 GMT LOS ANGELES, Dec. 17, 2020 (GLOBE NEWSWIRE) -- Consumer insights platform DISQO today announced the expansion of its marketing organization to broaden and deepen industry relationships, promote its growing portfolio of solutions and to further accelerate its three-year consolidated annual growth rate of 441%. Offering access to one of the largest first-party, opt-in consumer panels in the U.S., DISQO helps researche...