AMC Networks Bows Live Linear Programmatic Buys
AMC Networks has enabled advertisers to buy live linear inventory programmatically on three of its networks — an industry first, according to the media…
Source: biztoc.com
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AMC claims world-first with real-time programmatic buying of linear TV
AMC Networks has enabled programmatic ad buying on three of its linear networks in a significant milestone in advanced advertising. The company says it is the f...
Source: rapidtvnews.com
U.S. satellite joins cable in unified addressable TV workflow system
Canoe Ventures is adding the two large U.S. satellite operators DIRECTV and DISH to the common technology platform used to enable unified addressable TV campaig...
Source: rapidtvnews.com
Canoe Ventures CEO Joel Hassell to retire in early 2023
David Porter, currently SVP and GM of the addressable advertising, will serve as interim general manager and take over the day-to-day operations of cable-backed Canoe on December 12, 2022. #pressrelease
Source: lightreading.com
6 ways to maximize bar profitability
Manage your labor, control your ingredients and measure everything
Source: nrn.com