Liquid Death: the viral canned water brand killing it with Gen Z
The ‘rule-breaking’ US drink has landed in UK supermarkets. But what makes this water so special?
Source: theguardian.com
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Brands proven to grow 5X faster when meaningfully different: Kantar
Kantar, the leading marketing data and analytics company, has introduced the Blueprint for Brand Growth, an analysis of more than 6.5 billion global attitudinal and shopper data points from the past decade.
Source: adgully.com
South Africa shines in the global 2024 Kantar Creative Effectiveness Awards
The winning ads reveal five ways to create consumer connections...
Source: bizcommunity.com
Elon Musk's Twitter Rebrand Sets Stage For Everything App 'X' To Takeoff, Experts Say—Here's How
Outrage is part of Musk’s brand and experts told Forbes it would be unwise to write off the billionaire for his unconventional approach to rebranding Twitter.
Source: forbes.com
Starbucks, Cadbury's and KFC top Kantar's Creative Effectiveness Awards: Best Media Info
Best Media Info: Humour and emotive storytelling prevail in creatives to engage viewers, as per the marketing data and analytics company| Advertising News
Source: bestmediainfo.com