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Jayshree Sundar, a top-notch advertising executive, had never handled a political account till she was hired by Congress in January 2004. She and her team went on to help script the party's spectacular victory against Atal Bihari Vajpayee's BJP in the Lok Sabha elections that year.
Mumbai: IndianTelevision.com is kicking off an informal, fun series titled ‘Weekend Unwind with.’ It's a peek into the mind of corporate executives - akin to a virtual water cooler chat. An attempt to get to know the person behind the title a little better. By having them share their nuggets on life and their mantras to deal with the curveballs that life throws - not
Jayshree M Sundar’s book 'Don't Forget 2004: Advertising Secrets of an Impossible Election Victory' captures the defining moment, where the challenger Congress scrip...
Mumbai : How does one craft a winning marketing strategy when your brand’s target group (TG) is basically every 18+ out there, and when the entire country of over a billion is potentially your consumer base? Former Leo Burnett president-North and the author of "Don't Forget 2004: Advertising Secrets of an Impossible Election Victory" Jayshree Sundar gives us the lowdown, in an
An excerpt from ‘Don’t Forget 2004: Advertising Secrets of an Impossible Election Victory’, Jayshree M Sundar.