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How Data-Driven AI Can Transform Marketing

Across industries, headwinds are shifting. Recent world events have precipitated massive changes in consumer behavior that are revolutionizing markets and may jeopardize the longevity of entire industries. ....

Weather Company , Big Tech , Advertising Weather Targeting , Predictive Illness Suite , Advertising Accelerator ,

In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers

In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers
By Clare Clifford, Product Marketing Lead
For most of us, the global pandemic has led to a significant though not surprising increase in concerns regarding our personal health and wellness.
According to a recent study by the National Research Group, 88% of consumers surveyed say they’re actively working on a way to improve their lives. The IBM Institute of Business Value reported that 70% of Americans who participated in its study stated Covid-19 has made them more concerned about the safety and health of themselves and their families. ....

United States , National Research Group , Institute Of Business Value , Dai Health , Business Value , User Behavior Study , Advertising Weather Targeting , Flu Insights , Weather Channel , Climate Change Making , Allergy Season , Change Indicators , Ragweed Pollen Season , Behavior Study , Weather Impact Study , ஒன்றுபட்டது மாநிலங்களில் , தேசிய ஆராய்ச்சி குழு , நிறுவனம் ஆஃப் வணிக மதிப்பு , ஐ ஆரோக்கியம் , வணிக மதிப்பு , பயனர் நடத்தை படிப்பு , காய்ச்சல் நுண்ணறிவு , வானிலை சேனல் , காலநிலை மாற்றம் தயாரித்தல் , ஒவ்வாமை பருவம் , நடத்தை படிப்பு ,