In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers
In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers By Clare Clifford, Product Marketing Lead For most of us, the global pandemic has led to a significant—though not surprising—increase in concerns regarding our personal health and wellness. According to a recent study by the National Research Group, 88% of consumers surveyed say they’re actively working on a way to improve their lives. The IBM Institute of Business Value reported that 70% of Americans who participated in its study stated Covid-19 has made them more concerned about the safety and...
Source: adweek.com