Just Ice Tea sales heat up a segment abandoned by Coca-Cola
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Source: fooddive.com
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Coca-Cola's Gen Z spicy soda and history of bizarre flavors from 'New Coke' to 'OK Soda'
OK Soda launched in 1993 with a campaign targeted to cynical slackers: “What’s the point of OK? What’s the point of anything?”
Source: fortune.com
All The Tricks For Dodging Sanctions — Or, Why You Can Still Buy A Coca-Cola In Moscow
After a year of full-scale war, Russian businesses have figured out tricks to get around international sanctions: reselling, repackaging, rerouting: Almost everything is available — for a price.
Source: worldcrunch.com
Ook PepsiCo gooit zich op hard seltzer-markt
Na Coca-Cola probeert ook PepsiCo een graantje mee te pikken van de snel groeiende hard seltzer-markt, met een alcoholische versie van Mountain Dew.
Source: retaildetail.be
PepsiCo follows suit by throwing itself into the hard seltzer market
PepsiCo is jumping the hard seltzer bandwagon with the launch an alcoholic drink in the US early next year, under the umbrella of its brand Mountain Dew.
Source: retaildetail.eu