Coca-Cola made a soda that was just "OK."
OK Soda was a soft drink that sold itself by underselling itself.
Source: slate.com
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OK Soda was a soft drink that sold itself by underselling itself.
OK Soda launched in 1993 with a campaign targeted to cynical slackers: “What’s the point of OK? What’s the point of anything?”
In 1994, Coca-Cola introduced a soda for the grunge era. It left a bitter taste.
Fruitopia capitalized on the hippie revival of the '90s to launch itself as an alternative to soft drinks. But what exactly was it, and where did it go?