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An Urdu phrase, a same sex couple and a mangalsutra sans demureness… these were the buttons of unconventionality that led to ads hoping to package tradition and the diverse shades of this festive season with that extra edge being withdrawn within days of each other.
Facing severe backlash, designer brand Sabyasachi on Sunday withdrew its Mangalsutra campaign and said it was "deeply saddened" that the advertisement offended a section of the society. The popular designer brand has been facing flak on social media platforms as well as from a section of politicians from the ruling BJP over the advertisement wherein it had portrayed a woman
After designer brand Sabyasachi on Sunday withdrew its Mangalsutra campaign following backlash, Madhya Pradesh Home Minister Dr Narottam Mishra warned the designer against hurting people's sentiments again.