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TEGNA's Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities

TEGNA's Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
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TEGNA's Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities -February 01, 2024 at 08:34 am EST

TEGNA Inc. today announced that Premion, LLC, its industry-leading premium Connected TV /Over-the-Top advertising platform for regional and local advertisers, has signed an agreement and. ....

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Vidillion Corp Taps DoubleVerify for Fraud Protection and Viewability Measurement

/PRNewswire/ Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV")/over-the-top ("OTT"). ....

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European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards

European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards
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European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards

/PRNewswire/ According to the 2023 TAG European Fraud Benchmark study, invalid traffic (IVT) rates in Europe have been held under the industry s accepted. ....

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