Why Age Is Just A Number When You're Working With Clients
Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes no sense.
Source: inman.com
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Do You Speak Your Baby Boomer Clients' Language?
Take Inman's baby boomer quiz to see how well you understand one of the biggest generations the U.S. has ever seen.
Source: inman.com
How To Work With Baby Boomers, The X-Factor In Today's Housing Market
Baby boomers are the second-largest generation in U.S. history. They're now becoming empty nesters and retiring but remain a force in the housing market
Source: inman.com
Do You Speak Your Gen X Clients' Language?
Generation X is sandwiched between the millennials and the baby boomers, but over the years they've also become a major force in the housing industry.
Source: inman.com
Do you speak the same language as your Gen Z clients?
Take Inman's Generation Z quiz to see how well you understand the youngest homebuyers in the U.S.
Source: inman.com