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"We have this unique history in the footwear industry of open-sourcing solutions and calling on others."
Carbonfact has raised $15m in series A funding aimed at helping fashion companies automate their environmental reporting.
Allbirds has unveiled a woolly sock-style trainer with a bioplastic sole that effectively adds zero emissions to the atmosphere over the course of its life.
Environmental claims about carbon neutrality achieved through offsetting schemes have fallen under the greenwashing microscope of consumer watchdogs. Are brands prepared?