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The India/China music company Outdustry, who celebrated their fifth anniversary recently, linked up Dua Lip and Shah Rukh Khan, Lauv and Prateek Kuhad, Shirley Setia and JVKE, launched THE MVMNT with producer Sez on the Beat and their own label Rule by Joy
Influencers and marketers see this tool as a powerful extension to their existing messaging channels and is more personalised. This can directly appeal to their followers, although it is still early to say if it can be monetised.
We spoke to several emerging and established names who all said that musicians now need teams, structure and an organized ecosystem to breakout and sustain themselves
The steps Hrithik Roshan aced in Ek Pal Ka Jeena look very similar to what people have been doing to Tum Tum song.
On 'Creator Day', Meta highlights its commitment for Indian creators