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When founders turned content creators

When founders turned content creators
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Bengaluru , Karnataka , India , Bombay , Maharashtra , Delhi , Mumbai , Ghaziabad , Uttar-pradesh , Chirag-jain , Deepinder-goyal , Mukesh-bansal

YouTube and Instagram: Instagram or YouTube? Indian brands torn between the two for maximum ad impact

Instagram vs YouTube is the power battle that is shaping where brands put their money, and users their attention. Who will garner eyeballs; who will take home more ad budgets? ET speaks to marketers to find out the parameters that will determine who emerges triumphant in this gladiatorial royal rumble.

India , Kozhikode , Kerala , Lucknow , Uttar-pradesh , Viraj-sheth , Aditya-malhotra , Vaibhav-gupta , Pankhuri-harikrishnan , Cpoof-klugklug , Mitesh-kothari , Klugklug-gupta

From founder to creator: The rise of a new breed of influencers in the creator economy

Founders today understand that having their own brand presence and personality, separate from the enterprise they lead, is crucial. This shift in approach includes having opinions on professional networking platforms like LinkedIn, and adopting a more casual, conversational tone on social media.

Ratan-tata , Kamiya-jani , Karan-pherwani , Ritesh-agarwal , Nikhil-kamath , Gautam-madhavan , Anand-mahindra , Ashneer-grover , Varun-duggirala , Kunal-shah , Niraj-bora , Kalyan-kumar

influencers: Influencers lawyer up to help protect personal brands

Content creators from the field of cooking to beauty and auto to fitness, on platforms such as Meta-owned Instagram or Alphabet-owned YouTube, are seeking lawyers' help to protect their IP rights to help them protect brands and even negotiate contracts with brands and other third parties.

India , Priyanka-khimani , Priya-raina , Viraj-sheth , Yashraj-mukhate , Meghna-kamdar , Madan-gowri , Your-food-lab , Youtube , Instagram , Khimani-associates , Meta-owned-instagram

Here is how a viral reel turned into a Lay's collab for Bunshah

Bunshah’s viral rant sparked a chain of events leading up to Lay’s resurrecting its original Magic Masala flavour. Read on.

Pepsico , Magic-masala , Lay-x27-s , Bunshah , Lay-x27s-magic-masala , Monk-entertainment ,

Nas Daily speaks about Rihanna's remark on the Indian Farmers' protests: "What does Rihanna know about this" : Bollywood News

Nas Daily speaks about Rihanna's remark on the Indian Farmers' protests: "What does Rihanna know about this" : Bollywood News
bollywoodhungama.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bollywoodhungama.com Daily Mail and Mail on Sunday newspapers.

India , Australia , Israel , Bangladesh , Palestine , Kiran-shaw-mazumdar , Nuseir-yassin , Kishore-biyani , Ranveer-allahbadia , Tara-sutaria , Nikhil-kamath , Ajay-bijli

New Influencer Trend: Bespoke Creative Studios For Content Creators

New Influencer Trend: Bespoke Creative Studios For Content Creators
forbesindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbesindia.com Daily Mail and Mail on Sunday newspapers.

India , Mumbai , Maharashtra , Pune , Bengaluru , Karnataka , Kolkata , West-bengal , Hyderabad , Andhra-pradesh , Chennai , Tamil-nadu

The Great Indian Influencer Burnout

The Great Indian Influencer Burnout
forbesindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbesindia.com Daily Mail and Mail on Sunday newspapers.

Mumbai , Maharashtra , India , Jannat-zubair-rahmani , Masoom-minawala , Prajakta-koli , Dolly-singh , Ankush-bahuguna , Viraj-ghelani , Viraj-sheth , Kusha-kapila , Sahil-shah

MakeMyTrip's print ad for the India-Pakistan match books a flurry of pats and jabs

Some love the cheeky ribbing; others abhor the below-the-belt targeting. Brand Homestays & Villas add black salt to the conversation.

India , Pakistan , Jale , Bihar , Pakistani , Kushal-sanghvi , Athithi-devo-bhava , Ashneer-grover , Saurabh-parmar , Viraj-seth , Virendra-sehwag , Sundar-kondur

Is WhatsApp Channels poised to be the next big thing in the world of influencers?

Influencers and marketers see this tool as a powerful extension to their existing messaging channels and is more personalised. This can directly appeal to their followers, although it is still early to say if it can be monetised.

India , Rubeena-singh , Yashraj-mukhate , Sanjyot-keer , Madan-gowri , Abhi-niyu , Mohak-narang , Diljit-dosanjh , Aastha-shah , Viraj-sheth , Akshay-kumar , Pranav-panpalia