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>> the problem is, we're under budget restraints like every other small business. taxes, high health benefits. it's getting increasingly difficult to al coit those funds to hire people. do i expect to hire in the next six months? no. i'm confident within a year i will be hiring. >> we do plan on hiring some new employees, full and part time in the next six months. it will be on an as-needed basis. i find a lot of employees are looking for that as an accommodation to their schedule. >> in our business model we learned that growth is really important. we plan on hiring a few salesmen over the ne...

here to help. that is why we are proud to present "your business" on msnbc. hi, everyone. i'm j.j. ramberg and welcome to "your business" where we give you tips and advice to help you business grow. when you go to a place like the gap or walmart, you pretty much know what to expect. when you go to one store in new york's chelsea neighborhood you have no idea what you'll find. do you think that's confusing? it's exactly what the owner wants. when rachel talks about her new york retail store which she named story, the last word she uses to describe it is, well, store. >> it has the p...

sells things like a store. >> this if this sounds confusing you're not alone. story has an editorial theme like a magazine and every eight weeks rachel changes it and that means she changes everything. ♪ a change a change will do you good ♪ >> reporter: the products, the look, everything but the location. >> having aphysicing a physical. >> rather than knowing what to expect as you do in most stores you would visit story precisely because you don't know what to expect. >> i just feel like it can just be so -- especially if you shop a lot like i do, it can be very routine like doi...