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Rochester's oldest movie theater the Cinema has new operators Marcia Greenwood, Rochester Democrat and Chronicle © SHAWN DOWD/ROCHESTER DEMOCRAT AN The sign on the Cinema Theater shows it's temporarily closed, along with a message from co-owners Audrey Kramer and Alex Chernavsky, to "Be Safe!" Tuesday, March 17, 2020. The movie theater, like many small businesses around Rochester and New York, are closed due to the coronavirus outbreak. Two months after the couple that ran the Cinema Theater announced its closing, the historic single-screen venue has new operators. Husband ...

The Cinema Theater marquee has been foreshadowing a reopening of the landmark movie house for weeks, despite headlines in February 2021 that it would be closed for good. Not long after the operators of the Cinema Theater announced in February that Rochester's oldest movie house would close for good, the marquee began flashing a mysterious message that suggested a second showing: “The Cinema Theater Will Return.” Now, new operators, spouses Kristina Dinino-Jeffords and Damon Jeffords, say they are delivering on the marquee’s cryptic promise. “We plan on revitalizing this ...

PHOTO BY MAX SCHULTE / WXXI NEWS Cinema Theater at the corner of South Clinton Ave. and Goodman St. in Rochester. A longtime Rochester tradition is ending, at least for now. The operators of the Cinema Theater, which dates back to 1914, say they are closing up shop. Audrey Kramer and Alex Chernavsky note that due to the pandemic restrictions, they have not been able to generate much income over the last year. Chernavsky said that when their lease came up for...