Design in 2021 - what will branding look like?
January 15, 2021 8:56 am What do you think 2021 will hold for branding? There will be degrees of re-building, re-evaluation and re-adjustment as we find our collective confidence again and embrace the unknown. There will be a lot of new. New processes. New models. New mediums. New ideas. New ways to work. New energy. Branding will have to keep up with a new generation that exists in constant flux; which deeply questions the state of the world and takes the action to change it; whose output is raw, immediate and honest. Brands will need to have a clearer sense of self identity, beyond the vi...