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It’s probably a strange idea to start an article on MARKETING-INTERACTIVE with a quote from a very mediocre Bollywood movie, but given that we’re in the 14th month of 2020, strange is now our way of life. In 2013’s Chennai Express, Bollywood Superstar Shahrukh Khan said (repeatedly) “Never underestimate the power of a common man”. Okay. Now, assuming that the common man truly does possess this infinite and ‘not-to-be-underestimated’ power, imagine the power of infinite hordes of common men coming together. Specimen A: Reddit. There is perhaps no greater evidence of what common people can do once they come together than the saga we have witnessed over the last three weeks. Thousands of regular, common people, came together over Reddit and decided to push the stocks of GameStop all the way from US$30 to US$500 – in the process, making the Wall Street experts lose billions! ....