Why Daniel W Fletcher is going to the races
Daniel W Fletcher on his new role at Royal Ascot, his time at Central Saint Martins, and being a tourist in his home city
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Daniel W Fletcher on his new role at Royal Ascot, his time at Central Saint Martins, and being a tourist in his home city
Under the guidance of British fashion designer Daniel Fletcher, the event's first Creative Director, the event has been leaning into a more artful aesthetic.
Racegoers at Royal Ascot have been told to follow the dress code “they feel most comfortable with” in new guidance marking a break with tradition for the 300-year-old sporting fixture.
British fashion designer Daniel Fletcher will be responsible for the creation of the annual Lookbook and Millinery Collective in 2024.
The British menswear designer will be curating the event’s annual look book and Millinery Collective, two campaigns that promote fashion.