Luxury Rental Platform Plum Guide Uses Death to Drive Bookings
The mortality-themed campaign has ruffled feathers on social media, but Plum Guide's unconventional marketing approach is paying off.
Source: skift.com
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This week's fashion retail people moves: Levi's, Farfetch, Gymshark, Mamas & Papas
For all the latest fashion retail people moves bookmark this page Find your perfect fashion role at Drapers Jobs Click on the headlines below for more
Source: drapersonline.com
This week's fashion retail people moves: M&S, River Island, Louis Vuitton
For all the latest fashion retail people moves bookmark this page Find your perfect fashion role at Drapers Jobs Click on the headlines below for more
Source: drapersonline.com
What a Marketer Learned From Using Death to Sell Vacations
Travel start-up Plum Guide has taken an unusual marketing approach by reminding people of their mortality.
Source: adweek.com
This week's fashion retail people moves: Lacoste, Vivienne Westwood, Stitch Fix, Lands' End
For all the latest fashion retail people moves bookmark this page Find your perfect fashion role at Drapers Jobs Click on the headlines below for more
Source: drapersonline.com