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How can you bring the thinking-styles of creative geniuses to work?

Campaign, in partnership with Penguin Business,
Campaign’s commercial editor Suzanne Bidlake, caught up with Cyril Bouquet and Michael Wade. Together, along with Jean-Louis Barsoux, the professors of innovation and strategy have just published
Alien Thinking: How to Bring Your Breakthrough Ideas to Life.
The book takes a fresh look at what enables innovators to make leaps of creative genius and how the rest of us can adopt this style of thinking. During the virtual session, Bouquet and Wade outlined the core principles of Alien Thinking and shared practical tips for professionals looking to apply this to their own work.

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Being an expert navigator is the key to innovation success

Being an expert navigator is the key to innovation success
Innovators must prepare for their journey like adventurers: studying the conditions and being prepared to respond to dynamic elements along their path.
Photograph by Klaus Vedfelt
Whenever Swiss explorer Sarah Marquis tells people about her newest expedition, she gets the same reaction: “You’re crazy!” If she listened to these people, she’d cease to explore at all.
Marquis is an adventurer who’s spent much of her adult life trekking solo through some of the world’s most forbidding regions, from deserts to jungles to mountain ranges, living off the land and blazing her own trails. In 2014, she was named Adventurer of the Year by the National Geographic Society. Her experiences underline the importance of navigation when venturing into the unknown.

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Being an expert navigator is the key to innovation success

Being an expert navigator is the key to innovation success
strategy-business.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from strategy-business.com Daily Mail and Mail on Sunday newspapers.

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Detailed text transcripts for TV channel - FOXNEWS - 20100710:14:15:00

immigration and i'm talking legal and illegal immigration. so if the facts found otherwise i would be fully in support of what, of arizona and what todd is saying, they just don't point that way. >> now, wait a minute, maybe they would point that way-- >> economic good times. >> exactly. eric, they might point that way, but we're in a huge recession does that change the formula? >> not at all. i've heard 12 or 13 million illegal aliens holding jobs that 14 million americans need and also, wages are lower because they're taking a lower wage for the same job, and an illegal will come over and carpentry work at four or $5 an hour, and also, we're doing something very dangerous here, we're sending a federal to every illegal alien thinking about coming over the border right now and saying, let me see how this plays out. the fed is suing arizona if this thing flies for the feds, why not go. you could have three or four million immediately coming over saying why shouldn't i

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