How can you bring the thinking-styles of creative geniuses to work?
Campaign, in partnership with Penguin Business, Campaign’s commercial editor Suzanne Bidlake, caught up with Cyril Bouquet and Michael Wade. Together, along with Jean-Louis Barsoux, the professors of innovation and strategy have just published Alien Thinking: How to Bring Your Breakthrough Ideas to Life. The book takes a fresh look at what enables innovators to make leaps of creative genius and how the rest of us can adopt this style of thinking. During the virtual session, Bouquet and Wade outlined the core principles of Alien Thinking and shared practical tips for professionals look...