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Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’ ....
22 February 2021 By Christian Smith The CEO of Cider is Wine has written to Chancellor of the Exchequer Rishi Sunak with a proposition for ‘British Heritage Drinks’ products that could help to transform the sector with artisan British drinks. In an open letter, Cider is Wine CEO Alistair Morrell points out that English wine, while making significant strides, is a small category that is fighting against better known and more established industries around Europe, Australia and the Americas on the same terms. “British cider on the other hand has the largest production and consumer market in the world of its kind with a massive British heritage. Indeed, the British invented the ‘Champagne method’ in terms of cider production well before Dom Perignon set sight on winemaking premises in northern France,” says Morrell. ....
With the help of Thatchers, The Morning Advertiser (MA) has spelled out what the cider category looks like as the pub sector hopes to sink its teeth into a summer of pub garden drinking, sport and (state sanctioned) socialising. A – Apple Where else can you start with a feature on cider? With some 7,500 varieties grown worldwide – and more than 250 UK apple varieties used for cider according to Discover Cider – it’s little wonder the category is so diverse. More than half (55%) of the 122 new cider products introduced to the drinks market in 2019 were apple-based – compared to 39% fruit ciders – according to CGA, proving that despite the success of zany flavours, they still haven’t completely upset the apple cart. ....