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The Indian Society of Advertisers (ISA) is organising the third edition of The ISA Global CEO Conference on ‘VUCA 2.0: Transforming Organisations and Brands.’ The conference is scheduled for 22 August 2022 at ITC Grand Central, Parel, Mumbai.
The World Bank currently values the finance gap between men and women entrepreneurs at around US$1.7tn – confirming the funding needed for many female-led
STATEWIDE — Join New Hampshire Audubon on Earth Day, April 22 at 7pm, with the Live Virtual program “Make Every Day Earth Day in Your Yard: Gardening for Pollinators and
Ghosts, goblins, and creepy chocolate baby faces—oh, my. It’s treat-yo’self season!
PHOTO: Oscar Keys Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on page, bounce rate, open rate, clickthrough rate and much more. At the same time, we encounter scenarios in which weâre blind to certain data, which puts our campaigns in danger. I was reminded of this while reading Michael Lewisâs latest nonfiction book, "The Premonition: A Pandemic Story." The book features an ad hoc group of seven scient...