Holiday shoppers relying on apps
Research shows that 60% of Gen Z, those born from 1997 to 2012, and 56% of millennials born from 1981-96 will do at least some holiday shopping on TikTok, Instagram, YouTube and similar apps, according to the consulting firm Deloitte. That's a significant leap from the 49% and 46%, respectively, recorded in 2021. Even Gen X and boomers have warmed up to the trend, the study found.
Source: arkansasonline.com