Here's how Bloomberg plans to turn a popular podcast into paying subscribers » Nieman Journalism Lab
May 3, 2018Like The New York Times — which has highlighted its registered users and newsletter subscribers as audiences ripe for conversion — Bloomberg is focusing on users who have demonstrated an appetite for Bloomberg’s free content. There was an obvious place to start: Odd Lots with Tracy Alloway and Joe Weisenthal, one of the news organization’s most popular podcasts. The twice-weekly show that takes deep dives into markets and finance topics has seen downloads double in the past year, and since January alone, downloads have increased by 35%. In an audience survey completed in Fe...
Source: niemanlab.org