Entercom Study Says Audio Content Tops All Media In Immersion, Engagement Levels
Follow us Get news via Twitter Become a fan Join us on Facebook Subscribe Net News via RSS Entercom Study Says Audio Content Tops All Media In Immersion, Engagement Levels January 12, 2021 at 5:51 AM (PT) Study A new study commissioned by ENTERCOM from ALTER AGENTS and IMMERSION, being unveiled at the virtual CES 2021, contends that audio content's immersive nature is more engaging with audiences than other media. The study tracked immersion, defined as "a scientific measure of emotional connection and attention," and found that audio ranked highest in the test, scorin...