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The popularity of each candidate’s message and chances of victory depend not only on the strength of their personal appeal to voters but also their campaign infrastructure.

There is no one formula for victory in the Democratic mayoral primary and the top eight candidates are running vastly different campaigns. The popularity of each candidate’s message and chances of victory depend not only on the strength of their personal appeal to voters but also their campaign infrastructure – including the tacticians, advisors, consultants, and campaign staff members who mostly go unseen but whose work informs the candidates’ policies, positions, fundraising, advertising, and public appearances.  As to be expected, consultants, in particular, are having a lucrative y...