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Discover the creative stars challenging conventions and shaping the future across the U.S. and Europe through their remarkable work. In an ever-evolv...

The Swedish shaving company is at a pivotal moment in its trajectory, opening a London HQ and bringing in beauty industry veteran Nico Morga Alden to run it. We sit down with her to hear about her plans.

TextJessica Heron-Langton The body care brand has enlisted the world’s first Professional Super Hairoes to help women embrace their fluff By now, we can probably all agree that body hair is natural and should be treated as such. And while there is a concerted effort in the beauty community to normalise our body and facial hair, there is still mounting pressure for us to shave and conform to outdated, western beauty standards.    But one brand is wanting to change this. Founded on the principles that shaving is a choice, not a necessity, Estrid is the vegan body care brand hoping to revol...

From Rihanna's £8 favourite to the vegan one all over Instagram, these are the razors to try now The new-gen tools to upgrade your shaving routine... Credit: getty Granted, it's not the sexiest of subjects, but even the humble, understated razor has caused some seriously contentious conversations in recent years. To shave or not to shave, is the question at the centre of it all, as is the only reasonable answer: the choice to celebrate or remove your body hair is yours alone.  Furthering the conversation are a flurry of new-gen razors and brands that have sought to transform the outdated n...