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Amazon reveals new concept in London: a... hairdressing salon

For some time now,
Amazon has been far more than just an e-commerce giant. The group continuously proves this by launching all kinds of physical store concepts. The latest innovation will soon open up in London: a hairdressing salon.

Choosing hair colour using augmented reality
Retail Week got a sneak preview of the new concept in the London district of Spitalfields. The salon measures 140 sqm, stretching over two floors, and is loaded with Amazon technology and products.

Customers can use augmented reality to experiment with different hair colours and styles, or use Amazon's point and learn technology to browse through the retail giant's ever-growing range of beauty products. When customers point to a product, information and videos appear on a screen. If they want to make a purchase, a QR code leads them to the relevant page in the online store.

Spitalfields , Tower-hamlets , United-kingdom , London , City-of , British , John-boumphrey , Retail-week , Amazon-salon , Amazon-salons , Amazon-fresh

An Amazon Hair Salon Is Coming To London—Here's Everything You Need To Know

An Amazon Hair Salon Is Coming To London—Here's Everything You Need To Know
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Spitalfields , Tower-hamlets , United-kingdom , London , City-of , John-boumphrey , William-tunstall-pedoe , Elena-lavagni , East-london , Neville-hair , Amazon-salons