Amelia Brophy News Today : Breaking News, Live Updates & Top Stories | Vimarsana

We consider the week’s account wins, starting with conservative news channel GB News’s brief for London Advertising.

YouGov has said it has plans to continue to recruit right across the regions of the UK to create new hubs in the North and beyond.

by Charlie Spargo YouGov, the global data and analytics company, has come on-board as a Prolific Partner to help shape strategy in the coming year. We announced at the end of 2020 that we would be creating partnerships with a diverse range of industry leaders to work alongside us and help shape the future for the digital and creative industries. YouGov will help Prolific North establish new ventures, and share their expertise directly with our audience. YouGov is an influential name in market research, collecting consumer opinion and behavioral data across the globe every day to provide in...

Tesco’s high-impact Christmas ad comes after a stellar performance by its marketing team through the year Tesco’s ‘No naughty list’ ad is the nation’s favourite supermarket Christmas ad this year, according to analysis of data from YouGov BrandIndex. Out of all retail and fmcg category brands tracked, it came second only to McDonald’s and its CGI ‘Inner Child’ festive ad. Aldi, M&S, Asda, Lidl and Sainsbury’s all saw their festive ads push their brands into the top 15 ranking last month, based on consumer awareness of the ads. However, despite the usually strong performance...