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The pandemic has created a great divide between people who think they can work efficiently from the back bedroom and those who believe that creativity and productivity flow from the collaboration and accessibility that comes from being in a commercial setting. It is less than ideal that Pascal Soriot, who is helping to lead the nation, Europe and large swathes of the world out of Covid, has spent the last several months at his home in Australia. As good as modern communications are, the AstraZeneca boss is in the wrong time zone and far away from the regulatory flare-ups and political storms which have swirled up around the Oxford vaccine. ....
How long? 2-3 minutes Creatives treat Tesco to TV award for No Naughty List BBH London’s Christmas commercial for Tesco set out to squeeze a smile out of the pandemic crisis … and succeeded To mention Covid or not to mention Covid. That was never a question for Tesco in its Christmas 2020 TV campaign, which has won the November/December Thinkboxes Award for TV ad creativity. “We knew we had to acknowledge the year in some shape or form. It was a decision every Christmas campaign had to make. And we were in the minority that decided to acknowledge it,” says BBH associate creative director/copywriter Steve Hall. “We just thought it was too big to ignore.” ....
How is Warner Chappell working its festive catalogue and securing syncs? “We’re actually finding that, more and more, Christmas campaigns don’t always rely on traditional festive songs. The tracks that end up being used can come from anywhere, depending on the genre and style that a brand is looking for and the message it wants to get across. Examples this year include Hal David and Burt Bacharach’s What The World Needs Now Is Love for Boots, and Dua Lipa, Clarence Coffee Jr, Sarah Hudson and Stephen Kozmeniuk’s Levitating for Morrison’s. “Our sync team starts talking with brands as early as June to see what their plans are, so we can partner with them to find the best songs for their campaigns. Of course, the pandemic has had a huge impact this year, with shoots being cancelled and creative ideas being swapped, so we’ve had to move more quickly than ever to help make the process as painless as possible.” ....