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Tesco’s high-impact Christmas ad comes after a stellar performance by its marketing team through the year Tesco’s ‘No naughty list’ ad is the nation’s favourite supermarket Christmas ad this year, according to analysis of data from YouGov BrandIndex. Out of all retail and fmcg category brands tracked, it came second only to McDonald’s and its CGI ‘Inner Child’ festive ad. Aldi, M&S, Asda, Lidl and Sainsbury’s all saw their festive ads push their brands into the top 15 ranking last month, based on consumer awareness of the ads. However, despite the usually strong performance of its Christmas ads – it came third in December last year, and in 2018 – John Lewis was placed at 18 on the November index. Morrisons came in at 23. ....
The 5 ads giving hope and humanity to a bleak year The final Thinkboxes shortlist of the year – who gets your vote? This year s seasonal campaigns had that touch of melancholia that endures through this most difficult of years. But all offer hope, happiness and humanity. From the NHS s inspiring recruitment campaign to Amazon s powerful storytelling, this year-like-no-other has produced five bits of work that simply inspire – not least when you consider the logistical barriers of production and the delicate balance of capturing the nation s mood with commercial imperatives. Both agency insight and , creative partner at Atomic talk through the work. ....
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Opinion Christmas ad tracker The countdown to Christmas is on. Festive ads are flooding our TV screens as they do every year, but this year has been a year unlike any other. The challenge for the advertising industry to find the right tone with the public is bigger than ever before – which advert will come out top of the tree? After 8,000 interviews with shoppers using key metrics from Opinium’s advertising optimisation tool AdVantage, the Opinium Brand and Comms team can reveal the adverts which have performed best. ....