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Drapers’ favourite Christmas adverts of 2020 Add to Bookmarks It might not be the Christmas the fashion retail industry was expecting or hoping for, but retailers have still offered up some spectacular festive adverts. Family, kindness and the importance of giving back have dominated this year’s seasonal ads. The Drapers team has cast our eyes over this year’s Christmas adverts and picked our favourites from the festive crop. Jill Geoghegan, deputy editor For me, the standout Christmas ad this year was without doubt TK Maxx’s sassy goat. After the doom and gloom of 2020, seeing the retailer’s Lil Goat strut across the snow decked out in her festive finery was just what we all needed to put a smile on our faces. The message that everyone deserves to feel special this Christmas certainly rings true after a year that everyone would prefer to forget. ....
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Opinion Christmas ad tracker The countdown to Christmas is on. Festive ads are flooding our TV screens as they do every year, but this year has been a year unlike any other. The challenge for the advertising industry to find the right tone with the public is bigger than ever before – which advert will come out top of the tree? After 8,000 interviews with shoppers using key metrics from Opinium’s advertising optimisation tool AdVantage, the Opinium Brand and Comms team can reveal the adverts which have performed best. ....